Real deals: The Red Sox need to reach out to fans – and not pick their pockets. The support of the fan base has been the base reason why ownership was able to commit a staggering $547 million to John Lackey, Dice-K, Josh Beckett, Adrian Gonzalez and Carl Crawford before the Great Salary Dump of 2012. Special discount games for children, students and seniors would send the right message. $5 bleacher nights will be alcohol free—unless Lackey is buying.