Value: Businesses everywhere have lowered prices in recent years. The Red Sox act like they’re doing the world a favor when they hold the line on ticket prices and $9 beers. Achieving value goes toward the roster, too. In 2012, the Red Sox paid Bobby Jenks $6 million, Kevin Youkilis $11.5 million (of his $12.5 million salary), Dice-K $10.3 million and John Lackey $15.9 million – plus the roughly $45 million spent on Josh Beckett, Carl Crawford (pictured) and Adrian Gonzalez before they were dumped in Chavez Ravine. And the Sox had to add $11 million just to close that deal.