Honesty: Stop the phony sellout streaks, brick brigades and Fenway sing-alongs. But this goes beyond the obsessive marketing gimmicks. How about an honest assessment of where the team stands? Fans of all types CAN handle the truth. Don’t sell the “second wild-card” when the team is struggling to hold on to the sixth wild-card. If the manager and players are open and honest, fans will respond with sincere support.