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Forever 128
Risks are high when a mall changes its name
By Scott Van Voorhis
Globe Correspondent /
December 5, 2012
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And frankly, calling it a shopping center just wasn’t going to cut it any longer, Marks said.
“I don’t think that name, shopping center, really distinguishes you,” he noted.
Shoppers will likely have the final say.
Scott Van Voorhis can be reached at sbvanvoorhis@hotmail.com.
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