If El Pelon, La Verdad, and, heck, even Chipotle weren’t located in the same neighborhood, this non-strategy would make more sense. On several visits the dining room is largely empty. On game nights, tables of men with Popeye arms drink beer and ignore their quesadillas; all they require is a TV. One blocked-off corner of the restaurant bustles with painting parties (a concept that makes as much sense to me as fajitas) and corporate events.
Schlow has a lot going on. For starters, Tico is expanding, the Sinclair opened this year in Harvard Square, and Radius closes its doors at the end of the month. If Barrio hasn’t been a priority, it’s time to make it one, lest it follow in Happy’s forlorn footsteps.