Window-shop that Honda on your iPad

By Chris Reidy, Globe Staff

Would you buy a car with your iPad or smartphone? Maybe not. But increasingly consumers are turning to mobile devices to gather information about making car purchases.

So concludes Jumptap, a Cambridge firm specializing in mobile advertising and one that wants to help auto manufactures to better target the car-buying public by reaching them through their tablet computers and smartphones.

Crunching Internet traffic data from comScore, Jumptap found that traffic to mobile automotive sites is ramping up exponentially.

“While visitors to online auto sites are growing at 30 percent year-over-year, visitors to mobile auto sites have grown 463 percent,” Jumptap said in a press release.

The release included a statement from Paran Johar, Jumptap’s chief marketing officer.

“At Jumptap, we work closely with major auto manufacturers to find the best ways to reach the right mobile audience through data and targeting,” Johar said.

Johar added, “Our auto study, the first in a series of vertical-specific studies Jumptap will be conducting this year, paints a picture of a very fast-growing population of people using smartphones and tablets to research automotive information.”