Arnold ad about ‘Egg McMuffin of boyfriends’ inspires tweets and Facebook mentions

By Chris Reidy, Globe Staff

Boston ad agency Arnold Worldwide seems particularly pleased with the results of a TV ad it created for McDonald Corp.’s Egg McMuffin, which in one case has a young woman telling her beau that he is the “Egg McMuffin of boyfriends.”

Why so? The McDonald’s ad, which suggests that the Egg McMuffin should be used as the gold standard for describing the “best of the best,” has generated much comment on social media.

Since the ad debuted Dec. 29, roughly 11,000 tweets have described something as the “Egg McMuffin of ...,” and the spot has generated nearly 1,200 mentions on Facebook, Arnold said.

A Craigslist example cited by Arnold touts the benefits of a New Jersey residence: “$2100 This is the Egg McMuffin of 2 BR apts in downtown Hoboken.”