New Balance proposes new HQ in Boston’s Brighton neighborhood
New Balance Athletic Shoe Inc. is proposing to build a new world headquarters in Brighton that will include new offices, a track and field facility, a hockey rink, and a boutique hotel.
The developer of the complex, New Brighton Landing LLC, outlined its plans for a “health and wellness district” in a filing released by the City of Boston today. If approved, the complex will be constructed on a 14-acre tract near New Balance’s existing offices on Guest Street.
New Balance markets athletic footwear and apparel, and New Brighton Landing is the company’s real estate arm.
“New Brighton Landing seeks to create an anchor for renewed activity along the Guest Street corridor, focused on job creation, health and wellness, sporting activities, public open space, and vast improvements to public infrastructure,” Lawrence Kaplan, manager of New Brighton Landing, wrote in the filing with the city.
The document did not indicate the size of the planned buildings, but it laid out what would be massive development. In addition to offices and athletic facilities, the complex would also include sports-oriented retail stores and restaurants.
The company will spend the next several months meeting with community groups and city officials to craft a more detailed vision for the site. It will need several permits from the Boston Redevelopment Authority and other city agencies before it can begin construction.
According to information on its website, New Balance employs more than 4,000 people around the globe and reported 2010 worldwide sales of $1.78 billion.
Casey Ross can be reached at cross@globe.com.
