Salem native Sandy Barry (her pen name is Brunonia Barry) made the city a vivid character in her novel, "The Lace Reader."
(Suzanne Kreiter/Globe Staff)
Salem's new lot
A marketing campaign links a new book, its publisher, and the historic seaport town
Salem native Sandy Barry (her pen name is Brunonia Barry) made the city a vivid character in her novel, "The Lace Reader."
(Suzanne Kreiter/Globe Staff)
Every first novel needs a plan for introducing the new writer to a national audience, and the plan for Brunonia Barry, author of "The Lace Reader," has a rare and clever twist. Along with the standard ad campaign and author tour, publisher William Morrow is working with Salem's tourism agency, local merchants, and historic sites to promote the ... (Full article: 1113 words)
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