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Book Review

Seeing what’s at work behind our choices

By Chuck Leddy
March 26, 2010

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A Columbia Business School professor and social psychologist who has researched choice extensively, Sheena Iyengar offers an insightful, provocative, and downright entertaining look at how we choose. As Iyengar makes clear in a page-turning narrative that blends academic rigor with a pop culture sensibility, belief in the power of choice and a strong desire to expand choices has long been ... (Full article: 603 words)

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