Jerry Garcia and Bob Weir of the Grateful Dead in 1972. The band stuck to ’60s ideals, embraced social networking, and thrived in a shared leadership structure.
(Mary Ann Mayer/Grateful Dead Productions/REUTERS/file)
BOOK REVIEW
Workingman’s Dead
Professor argues corporate America can learn valuable lessons from legendary ’60s band
Jerry Garcia and Bob Weir of the Grateful Dead in 1972. The band stuck to ’60s ideals, embraced social networking, and thrived in a shared leadership structure.
(Mary Ann Mayer/Grateful Dead Productions/REUTERS/file)
Corporations must be feeling punchy. It’s not enough that protesters from Occupy Boston-New York-Trenton-and-wherever are angrily snapping at their heels. We’re now told that even the Grateful Dead - rock music’s most famous lifestyle circus - ran their business better than many corporate honchos run theirs. If you believe the premise of this new book, then the Dead may provide answers to push some of these companies in a more humane, progressive direction.
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