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Investment in Broadway's 'Book of Mormon' pays off

In this theater publicity image released by Boneau/Bryan-Brown, Andrew Rannells, center, performs with an ensemble cast in 'The Book of Mormon' at the Eugene O'Neill Theatre in New York. Producers of the hit show said Tuesday that it has recouped its $11.4 million capitalization after just nine months. The musical is the brainchild of Trey Parker and Matt Stone, creators of 'South Park,' and Robert Lopez, who co-wrote the 'Avenue Q.' In this theater publicity image released by Boneau/Bryan-Brown, Andrew Rannells, center, performs with an ensemble cast in "The Book of Mormon" at the Eugene O'Neill Theatre in New York. Producers of the hit show said Tuesday that it has recouped its $11.4 million capitalization after just nine months. The musical is the brainchild of Trey Parker and Matt Stone, creators of "South Park," and Robert Lopez, who co-wrote the "Avenue Q." (AP Photo/Boneau/Bryan-Brown, Joan Marcus)
November 29, 2011
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NEW YORK—Nine Tony Awards, critical praise and some filthy humor has made "The Book of Mormon" a solid Broadway investment.

Producers of the hit show said Tuesday that it has recouped its $11.4 million capitalization after just nine months.

The musical is the brainchild of Trey Parker and Matt Stone, creators of "South Park," and Robert Lopez, who co-wrote "Avenue Q."

It was crowned best musical for its offensive yet good-natured look at two missionaries who arrive in Uganda and get way more than they bargained for, including gun-toting warlords and a running gag about maggots in a man's scrotum.

The show is one of the hardest tickets to score and, thanks to premium pricing, took in more than $1.6 million at the Eugene O'Neill Theatre last week.

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