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Beans and books

Posted by David Mehegan  October 27, 2006 11:55 AM

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Mitch Albom's new novel, "For One More Day," has been a hit at Starbucks, reports Publishers Weekly. Along with their lattes, Starbuckians have bought 45,000 copies, about 12 percent of sales so far, since the book began to be featured at the stores Oct. 3. Nielsen Bookscan, which tracks book sales, says about 391,000 copies overall have been sold.

PW also reports that Starbucks is so happy with this experiment, which includes discussion groups and appearances by Albom, that it's close to announcing a second title, said to be a first novel, to feature in the stores.

Books have always been sold in department and grocery stores, gas stations, airports, drugstores. But a restaurant (if that's what Starbucks is) is a new one. But why not? Bookstores have been selling coffee for years.

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