What's in a title?

The Wall Street Journal reviews the sales of three business books published this year, including Gary Hirshberg's "Stirring It Up: How to Make Money and Save the World." Hirshberg runs Stonyfield Farm yogurt maker up in Londonderry, N.H., and it appears that Hyperion, his publisher, is not satisfied with sales.

The paperback edition, coming out next spring, will have a new title: "Green Your Business: How to Turn Conventional Wisdom on Its Head, Make Money, and Save the World." You have to wonder how well "going green" books will be selling in another year.