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NAMES

Fleeting fame for a price; Chelsea makes the rounds

NAME GOES HERE Thursday night, it was the JoeyColinAbbyCenter, named for the children of Celtics season ticket holder Daniel Braese. Tonight, Sudbury salon owner Philip Patzleiner bid more than $3,000 for the right to call the FleetCenter the InvidiaSalon.comCenter. So far, so tame, right? ''As long as it's not an X-rated name, we're trying to work with people so they can have some fun," said FleetCenter spokesman Jim Delaney. But as they continue to sell single-day naming rights on eBay, where will FleetCenter execs draw the line between acceptable and unacceptable? We'll find out Feb. 28, when a certain website takes over the arena. The site -- a popular compendium of offbeat news stories and photos -- won the naming rights with a bid of $2,500. ''My point was to do something ridiculous and to donate to charity," said the website's founder, Drew Curtis, who lives in Kentucky. (The Globe isn't publishing the name of the site because it contains links to pornography.) After his first proposed name was rejected by the FleetCenter, Curtis invited his site's visitors to suggest alternatives, and the winner is an acronym too tasteless to reprint here.

FELDMAN COMES TO BOSTON Just days before he could be called to testify in Michael Jackson's child-molestation trial, actor and musician Corey Feldman will speak at a forum next month in Boston on farm-animal rights sponsored by Farm Sanctuary. Feldman is a longtime animal-rights activist and supporter of Farm Sanctuary, a nonprofit animal-rights organization that works to stop cruel treatment of farm animals.

CAR TALK Yes, Ralph Lauren despises unauthorized biographies. But no, the designer did not forbid the Museum of Fine Arts from stocking Michael Gross's bio during the museum's show of his collectible cars. At least that's what the fashion mogul said when reached at his home in Jamaica. ''That question has never, ever come up," said Lauren, asked if his peeps, as reported in the New York Post and elsewhere, demanded the book be kept off the MFA's shelves. Lauren did add: ''Any unauthorized biography is as good as nothing."

MORE CLINTON AROUND BOSTON Chelsea Clinton, who we're told is in town to catch up with her beau's family, popped up on the social circuit (such as it is in these parts) Thursday night. Clinton took in dinner at the Ladder District eatery Mantra, where she even posed for pictures with the restaurant's staff Hemanat Chowdry, Anil Shrestha, and executive chef Ernie Quinones. Later in the evening, she was spied at Hennessy's of Boston, where friends were performing in the band Me & Julia at the downstairs venue, Somer's Irish Pub.

HAIR TODAY Stylist Dean Mellen of Salon Mario Russo on Newbury Street was summoned to New York City earlier this week by comic actress Roseanne to do her hair for ''Live With Regis and Kelly" and David Letterman's late-night show. We're told he jetted down to the Big Apple and was back in time for his next scheduled appointments in Boston.

Geoff Edgers of the Globe staff contributed to this column. Names can be reached at names@globe.com or at 617-929-8253.

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