On the rum
Those traveling along the Massachusetts Turnpike near Fenway Park may catch a glimpse of a rather unusual billboard: an ad for the pricey Gosling's Family Reserve Old Rum that reads ''Almost as hard to find as Whitey Bulger." The rum, which is new on the market and sells for $50 a bottle, is getting special treatment in the area, where Bulger has become famous for eluding authorities. ''Gosling's is based in Bermuda, and it's that country's biggest export, but here in the US it's a fairly new brand," said Glenn Kelley, president of the Wellesley-based Kelley & Company, which created the billboard. ''When we asked consumers to name other things that are very scarce, Whitey's name kept coming up, so we decided, just in Boston, we'd go with it."
Holding court on TV
Add former Superior Court judge Maria Lopez to the list of former jurists who have a court TV show. In a multiyear deal worked out by local entertainment lawyer George Tobia, Lopez's show will be filmed in New York City and produced byMore adventures of Irish rockers
That was U2 frontman Bono and bassist Adam Clayton working out yesterday at Sports Club/LA in the Ritz Towers. The duo showed no signs of wear, and both were spotted at a very private party at News near South Station. How private? Only those with ''all access" laminates (which means band members, their families, and touring crew) were allowed. And how late? Bono was still in the restaurant after 2 a.m. . . . Among those enjoying U2's Thursday night show at the FleetCenter were Patriots linebacker Tedy Bruschi, Aerosmith frontman Steven Tyler, his daughter Liv Tyler, Aerosmith bassist Tom Hamilton, and former vice president Al Gore. . . . Before each of the three shows at the FleetCenter, Bono sips Numi Tea's lemon myrtle and green tea. The tea, which is served locally at the Four Seasons Hotel, is sent to each city U2 plays.Membership has its privileges
Members of Aerosmith's fan club, Aero Force One, got a behind-the-scenes glimpse of the Boston band this week. The three-day package, for which Aerosmith acolytes paid up to $1,000, included a trip to the Zildjian factory with drummer Joey Kramer, dinner at the Mount Blue Restaurant -- owned, not coincidentally, by Steven Tyler and Joe Perry -- and a day at the Longview Farm Recording Studios in North Brookfield, where Aerosmith, the Rolling Stones, and Motley Crue have all recorded.Chef on CBS; ‘Starry, Starry Night’ in Boston
Chef Pino Maffeo of Restaurant L is slated to be featured on the CBS ''Early Show" today. Maffeo will cook up a Memorial Day meal of barbecued baby back ribs with green Thai chili sauce, among other specialty items. . . . It may still have been raining outside Thursday night, but several hundred people thought it was a ''Starry, Starry Night" to benefit City Year inside a tent on Boston Common. NBC's Tim Russert was the keynote speaker.More on Moore
'He infuriates me, [but] we ought to celebrate Michael Moore for having the guts to get out there. . . . Moore is terrific just because he bugs Bill O'Reilly.' Documentarian Ken Burns, during a panel discussion in New York City Names can be reached at names@globe.com or at 617-929-8253. 
