Uplifting message

Victoria's Secret angel Adriana Lima's favorite beauty secret? Moxy. "I think women can be beautiful anywhere as long as they're confident," the supermodel said yesterday, contemplating whether the world's hottest women come from Brazil. Yes, Lima, signing autographs at the Natick Collection Victoria's Secret and promoting the BioFit Uplift bra, is a countrywoman of Gisele Bundchen. But no, she doesn't really hang with Gisele and our boy Tom Brady. It's not for lack of love, though. "She's very busy and I'm very busy, so we don't have time to hang out too much," Lima explained. "She's a really nice girl, she's very sweet, she's very professional and she's gorgeous." The model, towering in skinny jeans and spike heels, drew hundreds of fans to the store, including a few guys, who bought bras to get into the faster-moving VIP line. "It's for a friend," insisted 18-year-old Nathaniel Woodson, of Framingham, grinning.

What's in the water bottles at Gillette Stadium? First, former video assistant Matt Walsh betrayed the team by turning over tapes of opposing coaches' signals. Now, a staff writer at Patriots Football Weekly, the team's in-house publication, is walking out the door with a few choice words. Tom Casale, who wrote for the pub for three years, posted a profanity-filled screed yesterday in which he trashed Tedy Bruschi, among other players, and called coach Bill Belichick a "miserable person." Casale, whose last day as a team employee was Tuesday, posted his bizarre dispatch on the website of his new employer, Pregame.com, a Las Vegas-based sports and betting site. Pats spokesman Stacey James told us yesterday he was aware of the post, but didn't care to comment on it. Casale didn't return our phone calls. In his online rant, he claims to have "no axes to grind," but then goes on to grind a few. He says Bruschi is more popular with fans than with his teammates, and he adds Corey Dillon, Willie McGinest, Pierre Woods, Mike Vrabel, Dan Koppen, and Stephen Gostkowski to his list of current and former Pats players who're unpleasant to deal with. (He uses an unprintable epithet.) Casale, who had a rep for occasionally pillorying the Pats while writing for PFW, contends that the real team leaders are Tom Brady, Matt Light, Richard Seymour, and Rodney Harrison. Of Belichick, he writes: "The guy may not be a great human being, but there is no one else I would want coaching my football team."

As it does every year, the party celebrating Boston magazine's annual "Best of" issue attracted a few boldface names on Tuesday night. Among the muckety-mucks enjoying the view at the Conley Terminal at Castle Island were Celts president Rich Gotham, party planner Bryan Rafanelli, author Ben Mezrich, hoteliers Dick Friedman, Tim Kirwan, Alex Attia, and David Colella, chefs Dante deMagistris and husband-and-wife team Chris Myers and Joanne Chang, Louis Boston owner Debi Greenberg, shaggy stylist Sandy Poirier and, of course, B mag president Dan Scully, who's stepping down after more than 20 years at the glossy.

Mark Wahlberg must be tapping his personal experience again for his new show, "How to Make It in America." HBO has green-lighted a comedy pilot from Wahlberg and fellow executive producer Stephen Levinson, already responsible for "Entourage," "In Treatment," and "Boardwalk Empire." Penned by Ian Edelman, the new show tells the story of three enterprising downtown 20-somethings hustling their way through NYC, according to the Hollywood Reporter. "These guys don't want to wait for things to happen, they make them happen," Levinson said. "That's the attitude of this generation, which Ian represents very well."

A roomful of fancy folks turned out for the opening party of the 10th annual Roxbury Film Festival at Hibernian Hall last night, including actor Robert Townsend, BET's "106th and Park" host Free, Bay State Banner publisher Melvin Miller, The Color of Film Collaborative executive director Lisa Simmons, and new ACT Roxbury director Michelle Baxter. Townsend will screen his new film, "Of Boys and Men," tonight. He said the movie tells the story of a West Side Chicago family with three young boys, who lose their mother in a car accident. "It's really about raising the kids on my own," said Townsend, who plays the father.

Twelve young Japanese baseball players, visiting Boston through the Red Sox and Japan Society, were starry-eyed at the Museum of Fine Arts yesterday, while exploring "Rockwell and the Shinjin: Celebrating Baseball and the Red Sox." The exhibit, which opened the same day the Sox played their season opener in Tokyo, celebrates Daisuke Matsuzaka and Hideki Okajima, and features the iconic 1957 Norman Rockwell painting "The Rookie," as well as memorabilia and vintage prints and photos. "We have Okajima's home jersey and Dice-K's cleats in a glass case," said museum spokeswoman Kelly Gifford. "They all swarmed around the case and were looking and pointing." The boys, who met Governor Deval Patrick and Mayor Tom Menino, will also participate in a baseball clinic with Okajima and meet with Dice-K before they leave on Sunday.

At first, we figured our invite to Barack Obama's 47th birthday bash was lost in the mail. Come to find out the media won't be welcome at Monday's shindig at the State Room. So who is attending the dinner for big-dollar donors? We're told Bob Epstein, John Sasso, Jack Connors, Steve Grossman, Barbara Lee, Chris Gabrieli, former congressman Marty Meehan, Democratic consultant Bob Crowe, and Charles Hotel owner Dick Friedman are all on the list. It won't be Obama's first time at the State Room. He and Longwood Events owner Jim Apteker, who runs the prime party space on the 33d floor of the 60 State St. building, met during the DNC in '04 and then again a few months ago.

Names can be reached at names@globe.com or at 617-929-8253.