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Celebs trade barbs on baseball ‘Rivals’ ad

By Mark Shanahan & Meredith Goldstein
April 8, 2011

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Keep an eye out for New Era’s “Rivals Are Forever’’ hat commercial during today’s broadcast of the Sox-Yankees game. In the spot, “30 Rock’’ star Alec Baldwin, an avid Yankees fan, squares off with “The Office’’ actor John Krasinski (inset), a Newton native and diehard Sox fan. The pair exchange some friendly trash-talking, including this Baldwin boast: “Classic Red Sox fan, go ahead and celebrate in April, we’ll dance in October.’’