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UGG store’s opening shows Brady connection

Cedric Maxwell at the UGG event last night. Cedric Maxwell at the UGG event last night. (Barry Chin/Globe Staff)
By Mark Shanahan & Meredith Goldstein
Globe Staff / August 17, 2011

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Given that Tom Brady is the brand’s new global ambassador, it’s no surprise that UGG Australia has opened a new store on Newbury Street. The company’s 11th US location launched last night with a party, and guests got a glimpse of the fall 2011 ad campaign featuring the Patriots quarterback. The Boston store will carry UGG Collection, the brand’s first foray into high-fashion footwear and handbags. Among those attending were Brady’s sister Nancy and his stylist Pini Swissa, former Celtic Cedric Maxwell, and Ugg Australia president Connie Rishwian.