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Names

Rogers ready to tweet

By Mark Shanahan & Meredith Goldstein
September 9, 2011

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Hold onto your hats, Bostonians. Museum of Fine Arts director Malcolm Rogers has joined the 21st century. Rogers will enter the Twitterverse today and share his first tidbit of 140-character wisdom. The Twitter banter will take place from 4 to 5 p.m. Using the @mfaboston handle at #malcolmtweets, Rogers will take questions and engage in an online conversation with people he hopes represent the museum’s next loyal base. His first tweet comes as the museum prepares to launch a full-scale social media offensive, including a new interactive magazine. “It’s an important transition,’’ Rogers says of the MFA adding social media to its repertoire of public enticements. “And I’m excited to tweet!’’

Read the Names blog at www.boston.com/namesblog. Names can be reached at names@globe.com or at 617-929-8253.