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Chloe Moretz signs an age-appropriate deal with Aeropostale

Posted by Rachel Raczka  July 9, 2012 01:32 PM

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While fashion's love affair with pint-size style savants has gotten them into hot water in the past (Hailee Steinfeld for Miu Miu and the Fanning girls for Marc and Marc by Marc Jacobs), we think we can get behind this age-appropriate pairing: "Dark Shadows" starlet Chloe Grace Moretz as the brand ambassador for Aéropostale. The 15-year-old actress, who has been embraced by fashion insiders for her red-carpet style, will curate her picks from the collection as well as star in the brand's ad campaigns through next spring.

chloe-moretz-aeropostale.jpg

Aéropostale/AP

Moretz in upcoming advertisements for Fall 2012.

"I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots,” said Moretz in a phone interview with The Washington Post.

In case you're worried a mass market partnership might bring down her style street cred, rest assured: in addition to hiring Moretz, the brand is making an extra effort to solidify their fashion profile. A spokesperson for the brand told Women's Wear Daily that the partnership will respond with design changes, notably "newness in silhouettes and fabrications," "details such as lace and crochet," and "moderating the logo.”

While Steinfeld got slack for peddling Miu Miu's expensive wares to her 14-year-old peers, we think Moretz's decision to align with an age-conscious mall brand, where most items round out under $50, to be a smart -- and refreshing -- move for both ends.

A sneak peek of Moretz in Aéro-wares is available in video form on the brand's e-commerce website.


 

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Boston.com's entertainment staff brings you the latest celebrity news and pop culture updates, along with discussions on the day's hot topics. And you're invited to weigh in. Let's dish.

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