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Clooney-flavored tofu...for real

Posted by Paysha Rhone March 12, 2009 03:27 PM
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Continuing on our day’s theme of weird PR stunts… PETA wants to make George Clooney’s sweat into tofu. Yes, really – and they’ll call it CloFu.

The animal rights organizations tells us it was offered some of Clooney’s perspiration, apparently taken from a gym towel in Washington, D.C. The org’s president, Ingrid Newkirk, even sent a letter to the actor, asking for his blessing. “We believe CloFu would be delicious on its own or served over rice with a light soy sauce and sautéed collards, in a casserole with melted vegan cheese and olives, or perhaps pressed with vegan pesto in a Panini,” says PETA PR gal Amanda Schinke.

In her letter, Newkirk tells Clooney the idea amuses them, and they hope it will amuse him too. “We could…give the tofu away. Of course, your fans would swoon at the idea of eating CloFu, but what interests us most is that we would attract many people who don't try tofu because they worry that it would be bland or that they wouldn't know how to cook it. CloFu will help people be healthier and more environmentally friendly and will spare animals from being killed for the table.” She then explains the science of using human odor profile samples – gas chromatography – and that’s it’s “no different than making artificial chicken flavor for instant gravy.” (Only chicken tastes, uh, good, at least in our humble opinion.)

“They could evaluate your sample and quantify the various odors in order to replicate them and use them to flavor batches of bean curd,” Newkirk tells Clooney. “We hope this idea meets with your approval.”

George? The curd’s in your court.

(Above: Clooney at the Oscars. Photo by Kevork Djansezian/AP.)

12 comments so far...
  1. Ewwwwww!!! I like George Clooney, but ewwwwww!!!!! Gross!

    Posted by Laurie March 12, 09 07:48 PM
  1. I perfer cow flavored cow.

    Posted by kchm March 12, 09 11:58 PM
  1. Publishing stories like this just feeds the PETA troll.

    Posted by K March 13, 09 08:45 AM
  1. Someone should throw all PETA members into a Circus Maximus style lion pit.

    Posted by Andrew Kochan March 13, 09 12:06 PM
  1. Another ridiculous gimmick by a ridiculous organization. Their guerilla tactics do nothing but detract from their cause.

    I'll certainly give it a try if I see it though. I think it will taste good on top of a fat, juicy burger, complete with bacon grease, fish heads, cow testicles and any other animal that appealing to the palatte.

    Posted by heywood March 13, 09 12:22 PM
  1. These PETA nut-jobs have fallen further off of the deep end than I thought. The origins of this group were admirable but now they are just a bunch of crazies trying to convince society that a chicken's life is worth just as much as a person's life. Morons!

    Posted by Joe March 13, 09 12:29 PM
  1. hey, I'd eat CloFu ANY day of the week, and i'm no veggie, go PETA!

    Posted by kspfrr March 13, 09 01:20 PM
  1. isn't sweat from a mammal? This idea goes against everything they believe in. Clooney should sue them

    Posted by steven March 13, 09 02:55 PM
  1. PeopleEatingTastyAnimals. Although any organization suggesting animals be treated fairly sounds appealing, this organization and its sibling property destroying organization are completely beyond any remblance of rational behavior. Altruistic concept notwithstanding, they are worthy of nothing but contempt.

    Posted by sympathy March 13, 09 02:56 PM
  1. It is lighted hearted. Anything to increase awarness of eating lower on the food chain and increasing human life. Not bad for the animals either if it could translate into fewer being bred and killed. It just makes economic sense to eat more plant based foods-- less medical costs from being sick and you stay slimer also.


    Posted by robin tennant March 13, 09 03:46 PM
  1. Huh "You stay slimer" eh? I think I'd rather stay slimmer. But maybe that's just a preview of the next flavor coming out, after "head cheese whiz."

    Yum!

    Posted by SusanC March 16, 09 04:06 PM
  1. tofu's yummy, though I don't think I'd try it with sweat in it. but every bit of tofu a person eats in place of meat helps the environment, our bodies, and of course, animals. So maybe this will get more people to eat it more (especially if they're clooney fans).

    Posted by jennifer johnson March 19, 09 02:32 PM
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Mark Shanahan joined The Boston Globe in 2003, having worked previously at the Portland Press Herald, where he covered City Hall, and the Lewiston Sun-Journal, where he was the education reporter. A Northampton native and graduate of Bates College, Shanahan enjoys the usual - books, music, movies, etc. - as well as the unusual.
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