A-Rod's latest indignity: the A-Roid cocktail

And in the category of PR stunts we love to hate (or hate to love), Todd English’s Bonfire steakhouse is capping on A-Rod. (Like the man doesn’t have enough problems, but hey….this is Boston.) The Park Plaza restaurant has just released a new Red Sox menu, featuring the “A-Roid Cocktail.” (Yep, that’s the druggy-looking concoction above, courtesy of English’s peeps.) The drink is “a shot of El Mejor Tequila served with a performance-enhancing boost of spicy tomato ‘JUICE.’ You can inject the shot of tomato juice – which comes in a syringe, minus the needle – directly into the shot,” says Dominic Amenta, of Regan Communications.

Also on the new Sox menu, created by chef Bobby Bean: Francona’s Franks, Pedroia Sized Buffalo Chicken Bites, Truffled Papel-Corn, and Guinness “Big Frapi.”

(Below: The Yanks' Alex Rodriguez works it out during spring training in Tampa. Photo by Mary Altaffer/AP.)