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Tom Brady signs deal to flack for UGGs

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bradyugg.jpgGet ready, Tom Brady is coming to a billboard near you. The QB has inked a multi-year deal with UGG Australia to endorse a line of casual footwear, outerwear, and accessories, and the Pats poster boy will be featured in a global marketing campaign beginning next year. Brady, who recently became a spokesmodel and part-owner of Under Armour, is threatening to become as ubiquitous as his supermodel spouse, Gisele Bundchen, who also has her own sandal line and does ads for countless clothing companies. "This partnership marks a new season for UGG(R) Australia, and Tom Brady is the ideal first endorser for the brand," said Deckers Outdoor Corporation Chairman and CEO Angel Martinez in a statement. "He embodies the stylish casual attitude that is at the foundation of every product we make, and is as much a style icon off the field as he is a playmaker on it." Though it makes men's boots, slippers, and casual shoes - the company started as a men's brand among California surfers - UGG Australia is best known for the sheepskin boots worn by women. Said Brady: "I have worn and loved the UGG brand for a long time. This collaboration gives me an opportunity to work with a leading global brand with a great history and a true vision for the future of its men's collection."

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This blog features the latest local and national celebrity news from The Boston Globe's Names column team. Check back for the latest updates.
Mark Shanahan joined The Boston Globe in 2003, having worked previously at the Portland Press Herald, where he covered City Hall, and the Lewiston Sun-Journal, where he was the education reporter. A Northampton native and graduate of Bates College, Shanahan enjoys the usual - books, music, movies, etc. - as well as the unusual.
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Meredith Goldstein has worked for the Globe since 2003, covering everything from nightlife to New Kids. She keeps her eyes peeled for celebrity juice, and also writes Love Letters, a Boston.com blog for hopeful (and hopeless) romantics. Meredith chats about love problems every Wednesday at 1 p.m. If you see Justin Timberlake or someone like him at a local eatery, please e-mail her immediately. mgoldstein@globe.com
Follow on Twitter: @GlobeNames, @MeredithGoldste

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