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Wednesday, August 9, 2006
Jump for Joy
The "Joy of Cooking," with 500 new recipes, is being reissued this fall. Apparently, "The All New Joy of Cooking," which came out in 1997, sold over 1,600,000 copies (two were to me: one for my home kitchen and one for my desk at work). This newest version promises sections on crock pot cooking, recipes with canned broth, tuna casserole with real cream of mushroom soup (the last version used a bechamel sauce!), and drinks with alcohol. The 1997 gem, which had none of this, has never been missing anything I've ever looked up.
Scribner's is spending $500,000 on marketing and the promotion material I received includes these recipes: chicken and sweet potato fricassee, turkey cassoulet, spicy seafood stew, vegetarian chili, and hearty meat ragu. You have to wonder if they're doing another version because the world needs a new Joy or their bottom line does.