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Monday, December 4, 2006

Bottoms up

martinis.jpg

We're going to restaurants more and we're drinking more when we get there. That's the trend charted recently by Technomic Information Services. Forty percent of those surveyed said they go out to restaurants, bars, and other drinking establishments more than before. And 40 percent of those say they order alcoholic beverages.

From what I observe in restaurants, it's no surprise that the under-40 crowd orders the most booze, and, as the survey says, are "open to trying new and unique adult beverages." That's those martinis with ingredients like crushed candy canes, pumpkin creme brulee, and blue liqueur. (Those above illustrate the bar menu at M Street Bar & Grill in Washington DC).

Still wine purchases have grown the most, according to the survey of 1,600 consumers. Twenty-two percent of the respondents say they're ordering more wine than they did a year ago. Very French of us, I'd say.

Posted by Alison Arnett at 04:35 PM
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