Rachael forever

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Thursday, January 18, 2007

Well, maybe not forever, but at least until 2010. That's the length of the new contract CBS just announced with Rachael Ray for her TV show. Along with her multiple cookbooks, her magazine "EveryDay with Rachael Ray," articles about her in every other publication, and zillions of interviews with her, Ray's face is so ubiquitous that she rivals Martha in her best years.
Will we (or rather her mostly young audience) tire of her by 2010? Will we take her advice on everything from which potato chips are yum-o to how to bounce back after a divorce? Will that smile fade, or the airbrushed photographs of that appealingly round face make her look even more like a TV anchor?

She was more interesting when she looked a little frantic, a little ordinary, even a little plump. Now she's gone Hollywood, or Martha-wood, maybe.

Well, one thing's for sure: we'll have plenty of time to think about it. Rachael Ray has grabbed the brass ring, and she's holding on for dear life.

Posted by Alison Arnett at 04:57 PM

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