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« Blanquette de "faux" | Main | Rachael forever » Tuesday, January 16, 2007Water, water everywhereWhat is it about Americans and their obsession with liquids? Or maybe it's just the marketers' obsession. Walk down a city block and count the number of people clutching water bottles. Or drinking coffee. Or juice of some sort. Or performance liquids, as though they were constantly running a marathon. And yet the beverage industry continues the drumbeat of "more hydration" as though parched unfortunates were crawling daily through a desert-like urban landscape. (This is particularly ironic considering the woman who recently died from drinking too much water during an idiotic contest). Now Luna, makers of nutrition bars (another oddity of American life) has a powdered product, Luna Elixir, to add to water. Since this "70 percent organic" (pray tell what the other 30 percent is?) is essentially Kool-Aid sweetened with evaporated cane juice (sounds like sugar), how this is preferable to plain water -- from the tap -- escapes me. Posted by Alison Arnett at 05:44 PM
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