When the Boston Celtics signed 38-year-old center Shaquille ONeal to a two-year contract this month, they got a good deal more than a 15-time NBA All-Star and future Hall of Famer. No athlete whos ever played in Boston has branded himself more successfully away from the court (or playing field) than Shaq. Not Brady, Bird, nor even Big Papi. Indeed, nobody in modern sports history boasts a multimedia resume quite like Shaqs: movies, CDs, video games, reality TV shows, commercials you name it. Heck, reserve a HOF plaque for his agent, too. We dont know yet what kind of impact Shaq will have on the citys pop-culture scene. But heres some Shaq arcana you may not find in the 2010-11 Celtics media guide.
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