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Call of Duty sets sales record in debut

By Associated Press
November 12, 2010

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NEW YORK — Call of Duty: Black Ops shattered entertainment records this week when it raked in $360 million in its first 24 hours on sale, once again proving that video games have cemented their place as mainstream entertainment on a par with movies and music.

For the hordes of fans who waited at midnight Monday to get their hands on the military shooter, this is hardly a surprise. For them, popping the new Call of Duty into a game console is the equivalent of watching the Super Bowl or the World Series.

The game, from Activision Blizzard Inc., sold 5.6 million units the day it went on sale, the company said. Its predecessor, Call of Duty, Modern Warfare 2, sold 4.7 million copies to reap $310 million in its debut last year. Black Ops went on sale Monday in North America and the United Kingdom. It costs $60 and works on the Xbox 360 and PlayStation 3 gaming consoles.