Toys ‘R’ Us steps into the digital age
Chain responds to an era of 2-year-olds with iPods
It was probably just a matter of time before America’s biggest toy seller added a touch of the Apple Store to its aisles. In an era when toddlers play with tablets and tweens text on iPhones, the Toys R Us chain has taken a big step into the digital age. It has expanded its in-store real estate for high-tech hardware by 25 percent to meet the appetite kids have for gadgets, and to compete with big box retailers.