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‘Bergdorf’: A great store, not a documentary

Personal shopper Betty Halbreich (above) and Bergdorf’s fashion director Linda Fargo are featured.
Personal shopper Betty Halbreich (above) and Bergdorf’s fashion director Linda Fargo (below) are featured.photos by Entertainment One

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Scatter My Ashes at Bergdorf’s

There’s an undeniable thrill at seeing a cavalcade of top designers, and a few not-so-top celebrities, in the opening moments of the documentary “Scatter My Ashes at Bergdorf’s.” This, you think, must be big. Oscar de la Renta, Michael Kors, Jason Wu, Manolo Blahnik, Vera Wang, Marc Jacobs, Giorgio Armani, and Karl Lagerfeld talk about Bergdorf Goodman as if it’s a religion rather than a shopping playground for the 1 percent.

As the seventh or eighth talking head fawns over the store, it’s clear that the next 90 minutes of “Scatter My Ashes at Bergdorf’s,” which takes its title from a New Yorker cartoon, will be as soft and harmless as a Marchesa ostrich feather gown. This is an infomercial disguised as mildly entertaining cinema.

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