This spring, the movie theater at Fresh Pond Mall quietly took on the new name of Apple Cinemas. To most moviegoers, it appeared that not much else had changed; Hollywood titles adorned the marquee and the building looked unchanged. But a transformation was just beginning. Fresh Pond was going Bollywood, and beyond, dedicating significant resources to offering not only a full range of Indian movies but additional kinds of foreign-language films for underserved international audiences. Though Indian films had been screening at the theater for four years, they were largely seen only by viewers in the know. “We wanted to put Indian titles on the marquee, but there are always outstanding English [language] movies so they won’t have space. Or they misspell it,” laughed Jegan Gomangalam. Full story for BostonGlobe.com subscribers.
Monica Castillo can be reached at firstname.lastname@example.org.