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“Divergent” is almost good enough to make you forget what a cynical exercise it is on every possible level. The original 2011 young adult novel by Veronica Roth — reasonably engrossing, thoroughly disposable — reads exactly like what it is: an ambitious young author’s attempt to re-write “The Hunger Games” without bringing the lawyers down on her head. The folks at production company Summit Entertainment are happy to turn the book into a movie because it allows them to crank up the franchise machinery that has worked so well for “Hunger Games,” “Twilight,” and the “Harry Potter” films, only without the bother of creating something fresh.
The associated suckerfish of modern corporate entertainment have attached themselves, offering tie-in CDs of banal pop tunes, T-shirts, key chains, bracelets, throw blankets, and a special line of cosmetics.