The trailer for Zach Braff’s latest film, “Wish I Was Here,” has racked up almost a million views in 24 hours and the nearly two minute clip pulls at heartstrings like a harpist on steroids.
Any Millennial who swooned over Andrew Largeman’s floating-through-space character in 2004’s “Garden State” (also written, directed, and starring Braff) will likely cling to the mid-life crisis-fighting Aidan Bloom in Braff’s latest directorial work.
More than 46,000 people raised just over $3 million to fund the project via a Kickstarter campaign, with the promise of prizes for their donations of $10 or more. Souvenirs ranged from copies of the film’s soundtrack ($10 donation) to a visual effects credit on the finalized film ($9,000 donation).
Braff chose Kickstarter as the platform to fund his project after seeing the success of the “Veronica Mars” film campaign.
“After I saw the incredible way ‘Veronica Mars’ fans rallied around Kristen Bell and her show’s creator Rob Thomas, I couldn’t help but think (like I’m sure so many other independent filmmakers did) maybe there is a new way to finance smaller, personal films that didn’t involve signing away all your artistic control,” he wrote on the site.
You can catch “Wish I Was Here,” featuring Braff’s buddy Donald Faison, Jim Parsons, Mandy Patinkin, Ashley Greene, and Kate Hudson, in theaters July 2.Emily Wright can be reached at firstname.lastname@example.org. Follow her on Twitter @MissEmilyWright.