THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Marketing 'The Dark Knight'

'How do you take a character who's central to the entire plot of the film and pretend that he doesn't exist?' Farrah Louviere, movies marketing exec

HEATH LEDGER died in January, but his character the Joker has remained essential to the film's promotional campaign. HEATH LEDGER died in January, but his character the Joker has remained essential to the film's promotional campaign.
By Joanna Weiss
Globe Staff / July 13, 2008

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He's featured in the billboards that tower over Manhattan and Sunset Boulevard. He's the central figure in trailers that are widely viewed on YouTube. His name is whispered pointedly as an Oscar contender. As Warner Brothers rolls out its publicity campaign for "The Dark Knight," the $180 million Batman movie that arrives in theaters Friday, the marketing seems centered, not ... (Full article: 1111 words)

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