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Now in its third year, FreshGrass is set to make a statement as a serious player in the region’s acoustic-music world.
“FreshGrass is an evolving concept,” says Chris Wadsworth, a venture-capital guy with a longtime love of bluegrass who was brought in by the museum to help shape the festival and lead booking efforts. “I think it takes a couple of years to really establish a festival, and we just want to carve out our niche.”
That niche is growing. A few hundred people attended the first go-round in 2011, a two-day affair hatched with fewer than three months of planning—almost a spontaneous improvisation in the world of museum programming. This year, organizers expect at least 3,000 festival-goers.