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Music Review

Theophilus London becoming a brand name

Rapper Theophilus London (shown at the House of Blues in September) has also appeared in ads for Nike and Gucci. Rapper Theophilus London (shown at the House of Blues in September) has also appeared in ads for Nike and Gucci. (MATTHEW J. LEE/GLOBE STAFF)
By Siddhartha Mitter
Globe Correspondent / October 23, 2011

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Theophilus London isn’t just an MC and singer at the revitalized crossroads of rap, pop and electronica, where there’s more exchange going on now than anytime since the 1980s. He’s also an emerging style icon-dapper, understated flash-who modeled covers for his mixtapes after classic album jackets and graces advertising billboards for brands like Nike, Gucci, or, recently, Bushmills whiskey. Siddhartha Mitter catches up with the rising rapper.

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THEOPHILUS LONDON

With Friendly Fires

1

At: Paradise , Thursday, 8 p.m. .

Tickets: $23.5o , 617-582-8800 , http://www.thedise.com