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The kid’s all right

Rapper Mac Miller took his own way to the top

Mac Miller, who used social media to build a following, performed in Beverly in October. Mac Miller, who used social media to build a following, performed in Beverly in October. (PHOTOS BY YOON S. BYUN/GLOBE STAFF)
By James Sullivan
Globe Correspondent / December 2, 2011
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The brief career of 19-year-old Pittsburgh rapper Mac Miller has been a textbook case in the promotional power of social media. Without commercial airplay or much mainstream respect, Miller has quietly amassed a huge audience - more than a million followers on Twitter and nearly 40 million YouTube views for his “Donald Trump’’ video alone. On Saturday, he comes to House of Blues to play cuts from his debut, “Blue Slide Park.’’

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MAC MILLER

With Pac Div, Casey Veggies

At: House of Blues, Saturday , 7 p.m. Tickets: $20-$30. 888-693-2583, www.houseofblues.com