Once a week we'll spotlight a newly released video that's notable for its inventiveness, wackiness, or conversation-starting-ness. So why not kick things off with those zany, party-startin', imaginary, troublemakers the Gorillaz.
Converse enlisted the cartoon crew - which is the platinum-selling project of Blur's Damon Albarn and Jamie Hewlett - along with the ever elusive Outkast MC Andre 3000 and DFA mastermind James Murphy, for "DoYaThing," a twitchy, off-kilter, but peppy offering from the brand's latest 3 Artists, 1 Song campaign. Sure, the enterprise is basically an elaborate way to get us to cop some kicks, but it's completely worth seeing the Gorillaz back in creepy, deranged action.
The video is simply a mix of two-dimensional and CGI characters coexisting in a rundown flophouse and acting weird. Dre salvages his sweat and teleports to goofy places, Murdoc manages to find a surly, but quite effective way to push product, and 2D just wants a pal and maybe a hearty (but note, graphic) breakfast.
About Sound Effects
ContributorsSarah Rodman is a staff music critic for the Boston Globe.
James Reed is a staff music critic for the Boston Globe.
Jonathan Perry is the Globe's Scene & Heard columnist, covering local music.
Michael Brodeur is the assistant arts editor for the Boston Globe, covering pop music, TV, and nightlife.
Julian Benbow is a staff writer at the Boston Globe, covering sports and music.
Katie McLeod is Boston.com's features editor.
Rachel Raczka is a producer for Lifestyle and Arts & Entertainment at Boston.com.
Emily Wright is an Arts & Entertainment producer at Boston.com.