Soulja Boy Tell'Em, 'ISouljaBoyTellEm'
SOULJA BOY TELL'EM
ESSENTIAL "Bird Walk"
Next century, they will ask, "What was hip-hop?" and someone will play Soulja Boy Tell'Em. The response will be: "Were there any sane people at the time?" Anyone who cares about hip-hop knows that this 18-year-old, who had the huge hit "Crank That (Soulja Boy)" last year, has as much to do with the genre as Martha Stewart (who may have more skills). This follow-up to his commercially successful debut is a mind-numbing bore that has a few well-produced club tracks by Mr. Collipark and Polow Da Don that slightly mix up the successful formula (chant, be inane, repeat). They must know that the best beats and hooks can't make up for the ineptitude of the MC, who makes the Ying Yang Twins sound like Biggie Smalls. Booty and cash obsessions can be dealt with creatively. Soulja doesn't do it. He might have a few hits with the big bounce of "Bird Walk" and "Yamaha Mama," which features Sean Kingston. But much of this is nothing more than a bigger-budget regurgitation of Soulja's debut that only his hard-core fans will not get queasy from. (Out now)