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Album Review

Black Eyed Peas, 'The E.N.D.'

June 15, 2009
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Hip-Hop
Black Eyed Peas The E.N.D.
Interscope
ESSENTIAL "Imma Be"

Regrettably, that title does not indicate that this is a swan song for the increasingly insipid hip-hop pop quartet. Instead, it's an acronym for "The Energy Never Dies." Certainly, energy is something no one will accuse Will.I.Am and Fergie and the gang of lacking on this perfectly manicured, Auto-Tuned, and buffed collection of mind numbingly fluffy but admirably diverse dance music. The group flits easily from disco stomp to burbling pop to hip-hop-tinged funk. Dealt with individually, substance-free, grammatically suspect dance-floor jams like current monster hit "Boom Boom Pow," the slinky "Imma Be," or the fuzzy "Missing You" could be booty-shaking guilty pleasures. But 15 straight tracks in which the group inanely and repetitiously natters on about partying and "superfly ladies" starts to get old. When not macking on models and popping bottles, the Peas are trying to rally their base and save the world with vague sloganeering about "One Tribe" in which we should all be, like, nice to one another. In that vein, there are some fun songs on "The E.N.D.," but the Peas would've been better served by putting a little more thought into the words that ride the beats. (Out now) SARAH RODMAN