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ALBUM REVIEWS

Jennifer Lopez

Love?

By Ken Capobianco
Globe Correspondent / May 3, 2011

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Jennifer Lopez is hot. J.Lo the brand, that is. “American Idol’’ has resurrected her moribund music career and this dance oriented disc is timed to cash in on the new buzz. Too bad it’s mostly numbingly familiar party music. The successful, albeit generic, first single, “On the Floor,’’ sets the tone for what is to come. The 41-year-old Lopez seems like she’s chasing the sound of her younger peers instead of furthering her own vision. There’s very little Latin flavor in the set and it’s replaced by de rigueur swaths of keyboards and galloping beats to buttress the singer’s thin vocals. In the block party rump-shaker “Papi,’’ she descends into a “throw your hands in the air’’ hook and “Good Hit’’ (“Don’t you wish I was your boo / I got that good hit,’’ sigh) updates “Don’t Cha’’ without the stripper pole camp. The “Idol’’ vocal judge’s voice is often severely tweaked by her all-star producers, especially on “Take Care,’’ and she doesn’t convince on the emotional ballad “Until It Beats No More.’’ If the fine “Hypnotico’’ sounds like a Lady Gaga leftover, it’s because it was written by Gaga. After all the processed cheese, though, you’re left wondering: What’s love got to do with it? (Out today)

ESSENTIAL “Hypnotico’’