The thing that I am most over from the year 2007, but also probably the year 2006 and possibly 2005 - but come to think of it, REALLY in 2007, is the "digital revolution," if there ever even was one. A pretty solid axiom says that if Pepsi is trying to maximize ad revenue from something, by definition it can't be called a "revolution." No, it's just a new flavor of capitalism, with a few new faces, a new vocabulary, and apparently, an insatiably horny target demo. A far better term would be "digital evolution." The difference between Nielsen ratings and click-through rates may indeed be significant and historic, like beak length on Darwin's finches. But to the lay person living in the here and now, it all looks like a bunch of the same damn birds.