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Tzurit Or is positioning herself to be Boston’s answer to Yotam Ottolenghi, the Israeli-born London chef who owns popular cafes and restaurants. Israeli-born Or opened Tatte Bakery & Cafe in Brookline in 2008 -- showcasing nut pastries, delicate cookies, and other baked goods -- and recently three more locations quite close to one another, in or near Kendall Square.
You have to wonder what the business plan is for this ambitious entrepreneur. She opened Broadway to have a kitchen to produce pastries for Williams-Sonoma, who found her soon after she started in business. The landlord for Broadway also owned the Third Street location and convinced her to go there. A customer who owned the Main Street spot brought her to her fourth location.