For years the pages of People and US Weekly were filled with Hollywood stars sipping lattes. These days the popular pose is spooning up some yogurt, specifically Pinkberry frozen yogurt, and now the chain that's everywhere in La-La Land is expanding worldwide - and coming here.
One outpost is slated to open at the Derby Street Shoppes in Hingham by late summer, another is coming to Newbury Street, and a third could open in Harvard Square in the space where Alpha Omega Jewelers used to be.
Pinkberry CEO Ron Graves told us yesterday the lease is signed for 286 Newbury, at the corner of Gloucester near Charley's Restaurant, but nothing is signed yet for Cambridge. "Harvard Square is a great trade area, it's an area we desire to be in," he said.
The local franchisee is a local boy - Trippe Lonian, 36, who grew up briefly in Waltham and studied at Phillips Exeter Academy, Williams College, and Harvard (his business partner, Pedro Garcia, attended Berklee College of Music). Also, Graves said one of the major venture capital backers of Pinkberry is Ted Philip of the Highland Capital Partners in Lexington.
Pinkberry, which has multiple locations in LA and New York, will also open this summer in New Haven and Fairfield, Ct. and plans to have more than 100 shops around the world by the end of 2010.
So just how hot is a cold cup of the tangy, fruit-topped fro-yo? Last month, Brian Austin Green of Beverly Hills 90210 fame took girlfriend Megan Fox there for her 24th birthday. Apparently she liked it. Now they're engaged (even if she did reportedly lose the 2-carat wedding ring on a beach in Hawaii).