Part of the revenue boom this season is due to higher ticket prices than in the past. A top seat at “The Nutcracker” is $182; At Holiday Pops, $129.
Noltemy said that holiday show pricing can be tricky.
“The bottom line is there’s a limit of how much people are willing to pay,” she said. “We try to keep our price increases moderate — 2 to 3 percent — and we try to keep a huge range between the low and the high.”
This year, the BSO also offered 980 tickets for seven shows at half price through the Mayor’s Holiday Special.
For Boston Ballet, which struggled for years to recover from the loss of the Wang, the slow build to this season has paralleled the growth of the organization. This year, Boston Ballet presented a new adaptation of “The Nutcracker” created by artistic director Mikko Nissinen. The company also received a $4.2 million bequest that has helped create a $3 million cash reserve.
“So it’s been steady progress across all areas of the organization,” said Hughson. “The Boston Ballet’s the healthiest it’s been certainly in recent memory.”
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