‘‘If somebody’s been to the show 70 or 80 times — and we have fans nearing 100 — the fact that they’re going to still be discovering new areas and new rooms is really exciting for all of us,’’ he says. ‘‘Even as the producer of the show, I haven’t seen everything.’’
Hochwald, who together with fellow producers Randy Weiner and Arthur Karpati created the company Emursive and stages ‘‘Sleep No More,’’ laughs that the Mandalay Bar has become his new office since keeping the show fresh means daily updates and tweaking.
‘‘It’s a blessing a curse. One the one hand, you don’t get to walk away. It doesn’t get to operate in amber. It’s always growing, always developing,’’ he says.
‘‘We knew it would be something very special and we felt confident people would embrace it and fall in love with it. I guess what we didn’t expect all of these new dimensions to the experience.’’
James is a perfect example. He may not be satisfied with only playing new songs during his concert at the hotel this week: Attendees might also see the bearded singer running around, doing a little acting, too.
‘‘I've heard that, too,’’ he says, appropriately mysteriously. ‘‘All I'll say is I've heard that, too.’’
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