Soupy Sales, 83; offbeat comic entertained on TV for 50 years
DETROIT - Soupy Sales, the rubber-faced comedian whose anything-for-a-chuckle career was built on 20,000 pies to the face and 5,000 live TV appearances across a half-century of laughs, died yesterday. He was 83.
Mr. Sales died at Calvary Hospice in the Bronx, New York, said his former manager and longtime friend, Dave Usher. Mr. Sales had health problems and entered the hospice last week, Usher said.
At the peak of his fame in the 1950s and ‘60s, Mr. Sales was one of the best-known faces in the nation, Usher said.
“If President Eisenhower would have walked down the street, no one would have recognized him as much as Soupy.’’
At the same time, Mr. Sales retained an openness to fans that turned every restaurant meal into an autograph-signing session, Usher said.
“He was just good to people,’’ said Usher, a former jazz producer who managed Mr. Sales in the 1950s.
Mr. Sales began his TV career in Cincinnati and Cleveland, and then moved to Detroit, where he drew a large audience on WXYZ-TV. He moved to Los Angeles in 1961.
The comic’s pie-throwing schtick became his trademark, and celebrities lined up to take one on the chin alongside Mr. Sales. During the early 1960s, stars such as Frank Sinatra, Tony Curtis, and Shirley MacLaine received their just desserts side-by-side with the comedian on his show.
“I’ll probably be remembered for the pies, and that’s all right,’’ Mr. Sales said in a 1985 interview.
Mr. Sales was born Milton Supman in Franklinton, N.C., where his was the only Jewish family in town. The family later moved to Huntington, W.Va.
His greatest success came in New York with “The Soupy Sales Show’’ - an ostensible children’s show that had little to do with Captain Kangaroo and other kiddie fare. Mr. Sales’ manic, improvisational style also attracted an older audience that responded to his envelope-pushing antics.
Mr. Sales, who was typically clad in a black sweater and oversized bow-tie, was suspended for a week after telling his legion of tiny listeners to empty their mothers’ purse and mail him all the pieces of green paper bearing pictures of presidents.
His first pie to the face came in 1951, when the newly christened Soupy Sales was hosting a children’s show in Cleveland. In Detroit, Mr. Sales’ show garnered a national reputation as he honed his act - a barrage of sketches, gags and bad puns that played in the Motor City for seven years.
After moving to Los Angeles, he eventually became a fill-in host on “The Tonight Show.’’
He moved to New York in 1964 and debuted “The Soupy Sales Show.’’ By the time his Big Apple run ended two years later, Mr. Sales had appeared on 5,370 live TV programs - the most in the medium’s history, he boasted.
Mr. Sales remained a familiar face, first as a regular on the game show “What’s My Line?’’ and later appearing on everything from “The Mike Douglas Show’’ to “The Love Boat.’’
