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Philly, the Musical?

Posted by Geoff Edgers  May 18, 2006 04:02 PM
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Had enough of those Philly cheese steak commercials? The Greater Philadelphia Tourism Marketing Corporation's new campaign is "Philly: The Musical," in which "a regular guy... wakes up inspired to explore Philadelphia and The Countryside. He dances his way through 12 locations, including an outdoor cafe, a museum, an antiques shop and Boathouse Row, where he's met by ... a guy in pajamas, a teddy bear, several stunt bears, 15 professional dancers, 39 extras, the mayor and a famous director - and that's just the beginning."

The campaign will apparently hit Boston's radio stations and movie theaters within a few weeks.

Is this why Philadelphia is "eating our lunch?" And does anyone have an idea for "Boston: The Musical?"

081803kerryjohncheesesteak.jpg

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About Exhibitionist Geoff Edgers covers arts news for The Boston Globe..
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