Philly, the Musical?

Had enough of those Philly cheese steak commercials? The Greater Philadelphia Tourism Marketing Corporation's new campaign is "Philly: The Musical," in which "a regular guy... wakes up inspired to explore Philadelphia and The Countryside. He dances his way through 12 locations, including an outdoor cafe, a museum, an antiques shop and Boathouse Row, where he's met by ... a guy in pajamas, a teddy bear, several stunt bears, 15 professional dancers, 39 extras, the mayor and a famous director - and that's just the beginning."

The campaign will apparently hit Boston's radio stations and movie theaters within a few weeks.

Is this why Philadelphia is "eating our lunch?" And does anyone have an idea for "Boston: The Musical?"